4GenNow is an early stage, high impact social enterprise with a new model to create and fund startups.
We are a 501c3 non-profit organization with 1900+ intergenerational entrepreneurs in 35 states and 23 countries.

  • Mission: create intergenerational collaboration, one startup at a time

  • Customers: solopreneurs (solo founders) who lack complementary skills or experience, connections or capital

Problem: In the US, we create too few startups and too many fail

  • “Americans are starting new businesses at roughly half the rate they were a generational ago … put simply, fewer startups mean a lower quality of life for Americans,” Victor Hwang of the Kauffman Foundation, in 2017 testimony before Congress

  • 80% of startups fail within 18 months and 50% fail within five years

  • Angel investors prefer to invest in co-founders with complementary skills, perspectives and experiences but often shy away from entrepreneurs without the proper background and seasoned entrepreneurs nearing the end of their careers

  • There simply is no platform to connect, match and fund intergenerational co-founders… until now

Solution: Intergenerational entrepreneurship

  • Startups with co-founders from different generations bring diverse ideas, experiences, skills and connections to become more successful and attractive to angel investors, compared to solo founders or co-founders from the same generation

  • When we think about diversity, we often think about race and gender but there’s another, often overlooked component of diversity that every startup can use to become successful and attract angel investors


find your match

Ready to find your intergenerational co-founder to transform your startup?

Meet our 4GenNow Ambassadors


Angel Investors Prefer Intergenerational Startups

Multigenerational teams have an edge in understanding the customer because they come from multiple perspectives ... and are more likely to successfully scale up and execute with closer connections to the markets by virtue of having multiple perspectives.
— Peter Adams, Executive Director of Rockies Venture Club

Finding a co-founder or business partner twice or half your age helps solo founders become more profitable and receive angel funding.

65% of startups fail because of not having the right co-founders

Intergenerational Entrepreneurship:
The New Model to Create and Fund Startups

Intergenerational entrepreneurship combines the experience, skills, contacts and perspectives of four generations of entrepreneurs (Boomer, Millennial, Gen X and Gen Z) to create and fund startups to benefit individuals, economies and society.
— 4GenNow Co-Founder, Jim Sugarman

Meet Our Team

Get to know us.



Jim Sugarman - Headshot

Jim Sugarman

Jim is co-founder of 4GenNow, along with his Millennial daughter, Samantha. He has over 15 years experience producing trade shows and conferences for himself and others in a variety of industries including: financial, tech, retail and food & beverage. 

For nearly 5 years, Jim lived and worked in Hong Kong assisting US trade show producers expand their portfolio of events throughout Southeast Asia.


Samantha Sugarman

Born in California, raised in Hong Kong and currently living in Massachusetts, Samantha is an ambitious creative whose insatiable appetite for knowledge and adventure has taken her around the globe and unveiled her passion for creative direction in a high fashion setting.



Peter Adams -- Rockies Venture Fund

Peter Adams
Executive Director, Rockies Venture Fund

Peter Adams is the Executive Director of the Rockies Venture Club and Managing Partner of the Rockies Venture Fund and Rockies Impact Fund. His role includes thought leadership for angel and VC investing throughout the U.S. through blogs, speaking and writing. He has also created the HyperAccelerator one-week accelerator program as well as angel and corporate innovation accelerator programs. Peter has over thirty years of business experience in corporate leadership roles as CIO and economics director and as a CEO/serial entrepreneur. Peter is also the founder of The Rockies Venture Institute and, a non-profit CEO Development Program for young women. Peter serves on the Board of the Angel Capital Association, a national leadership organization for angel investing in the U.S. Adams is a co-author of Venture Capital for Dummies, John Wiley & Sons, 2013.


Amy Lynch
CEO, Generational Edge

Amy Lynch has spoken to hundreds of groups from MTV to Reynolds, Boeing, U.S. Bank and the staff of the U.S. Senate. As an entrepreneur she has built, managed and sold several businesses and along the way, managed and been managed by four very different generations. Her recently published eBook, 3 New Generational Realities and 38 Killer Strategies You Can Use to Crush Gen Conflict Now, is full of solutions to everyday generational issues.