4GenNow is an early stage, high impact social enterprise with a new model to create and fund startups.
We are a 501c3 non-profit organization with 1900+ intergenerational entrepreneurs in 35 states and 23 countries.
Mission: create intergenerational collaboration, one startup at a time
Customers: solopreneurs (solo founders) who lack complementary skills or experience, connections or capital
Problem: In the US, we create too few startups and too many fail
“Americans are starting new businesses at roughly half the rate they were a generational ago … put simply, fewer startups mean a lower quality of life for Americans,” Victor Hwang of the Kauffman Foundation, in 2017 testimony before Congress
80% of startups fail within 18 months and 50% fail within five years
Angel investors prefer to invest in co-founders with complementary skills, perspectives and experiences but often shy away from entrepreneurs without the proper background and seasoned entrepreneurs nearing the end of their careers
There simply is no platform to connect, match and fund intergenerational co-founders… until now
Solution: Intergenerational entrepreneurship
Startups with co-founders from different generations bring diverse ideas, experiences, skills and connections to become more successful and attractive to angel investors, compared to solo founders or co-founders from the same generation
When we think about diversity, we often think about race and gender but there’s another, often overlooked component of diversity that every startup can use to become successful and attract angel investors
find your match
Ready to find your intergenerational co-founder to transform your startup?
Angel Investors Prefer Intergenerational Startups
Finding a co-founder or business partner twice or half your age helps solo founders become more profitable and receive angel funding.
65% of startups fail because of not having the right co-founders
The New Model to Create and Fund Startups
Meet Our Team
Get to know us.
Jim is co-founder of 4GenNow, along with his Millennial daughter, Samantha. He has over 15 years experience producing trade shows and conferences for himself and others in a variety of industries including: financial, tech, retail and food & beverage.
For nearly 5 years, Jim lived and worked in Hong Kong assisting US trade show producers expand their portfolio of events throughout Southeast Asia.
Born in California, raised in Hong Kong and currently living in Massachusetts, Samantha is an ambitious creative whose insatiable appetite for knowledge and adventure has taken her around the globe and unveiled her passion for creative direction in a high fashion setting.
Executive Director, Rockies Venture Fund
Peter Adams is the Executive Director of the Rockies Venture Club and Managing Partner of the Rockies Venture Fund and Rockies Impact Fund. His role includes thought leadership for angel and VC investing throughout the U.S. through blogs, speaking and writing. He has also created the HyperAccelerator one-week accelerator program as well as angel and corporate innovation accelerator programs. Peter has over thirty years of business experience in corporate leadership roles as CIO and economics director and as a CEO/serial entrepreneur. Peter is also the founder of The Rockies Venture Institute and BizGirls.org, a non-profit CEO Development Program for young women. Peter serves on the Board of the Angel Capital Association, a national leadership organization for angel investing in the U.S. Adams is a co-author of Venture Capital for Dummies, John Wiley & Sons, 2013.
CEO, Generational Edge
Amy Lynch has spoken to hundreds of groups from MTV to Reynolds, Boeing, U.S. Bank and the staff of the U.S. Senate. As an entrepreneur she has built, managed and sold several businesses and along the way, managed and been managed by four very different generations. Her recently published eBook, 3 New Generational Realities and 38 Killer Strategies You Can Use to Crush Gen Conflict Now, is full of solutions to everyday generational issues.