2019: The Year of the Intergenerational Startup


Our Mission
Intergenerational collaboration one startup at a time


 4GenNow is an early stage, fee for service, 501c3 nonprofit with a new economic empowerment model to create and fund startups. We believe startups with co-founders from different generations bring complementary skills, experiences and perspectives to be successful and attract angel investment.



too few startups and too many fail

  • “Americans are starting new businesses at roughly half the rate they were a generation ago… put simply, fewer startups mean a lower quality of life for Americans.” (Victor Hwang of the Kauffman Foundation, in 2017 testimony before Congress)

  • “Startups created roughly 3 million jobs annually between 1980 and 2010. Half of those jobs disappeared within five years because the startups failed.” (2015 US Census Bureau)

Source: Age and High-Growth Entrepreneurship, National Bureau of Economic Research, July 2018

Source: Age and High-Growth Entrepreneurship, National Bureau of Economic Research, July 2018



Venture finance industry primarily targets & funds just one generation

  • “To the extent that venture capital targets younger founders, early-stage finance appears biased against the founders with the highest likelihood of successful exits or top 1 in 1,000 growth outcomes… while it is a widely held belief that youth and entrepreneurship go hand in hand, research finds that more successful entrepreneurs launch their enterprises in their 40s than in their 20s.” (Age and High-Growth Entrepreneurship, National Bureau of Economic Research, July 2018)



Intergenerational Entrepreneurship: Merging Youth & Experience

  • 4GenNow believes the best way to create not only more startups, but startups that are better positioned for success, is to connect, match and fund co-founders from different generations.

  • When we think about diversity, we typically think of race and gender.
    Generational diversity is an overlooked component of diversity that all startups can use to become more successful.

  • Intergenerational startups with co-founders from different generations bring diverse ideas, experiences and skills to become more successful and more attractive to angel investors.

  • 4GenNow connects and matches a solo founder from one generation with a co-founder from a different generation through its proprietary online matching system and in-person events.





3 payments of $165

All-In Match and Pitch Program
165.00 every month for 3 months


Pay in-full


Our Team

Jim Sugarman - Headshot

Jim Sugarman | Co-Founder

Jim is co-founder of 4GenNow, along with his Millennial daughter, Samantha. He has over 15 years experience producing trade shows and conferences for himself and others in a variety of industries including: financial, tech, retail and food & beverage. 

For nearly 5 years, Jim lived and worked in Hong Kong assisting US trade show producers expand their portfolio of events throughout Southeast Asia.


Samantha Sugarman | Co-Founder

Born in California, raised in Hong Kong and currently living in Massachusetts. Samantha is an ambitious creative whose insatiable appetite for knowledge and adventure has taken her around the globe and unveiled her passion for creative direction in a high fashion setting.


Cassie Jazmine | Director

As the Visionary Catalyst of Connectedness, Cassie Jazmine is an investor and author who is on a mission to improve the quality of life on this planet through communication and investment.

20 years as a serial entrepreneur has allowed Cassie Jazmine the opportunity to have helped business owners expand their business resources, gain confidence, and create incredible success to truly bloom their business. Cassie Jazmine shares this expertise as the author of the upcoming book, Secrets to Blooming Your Business. 


Robert Costa | Director

Is a multi-generational native Californian from the area that has now become the Silicon Valley. Robert has an enjoyable career in the Silicon Valley that has covered multiple industries. He has had roles in both Engineering in Program/Product Management leadership.

Robert has a strong entrepreneurial spirit, co-founding 3 start-up businesses. He joined 4GenNow to help the 4 generations work together in a collaborative approach, achieve a successful common goal, and to stimulate increased entrepreneurship both in the Silicon Valley and across the globe.

Peter Adams -- Rockies Venture Fund

Peter Adams | Advisor

Executive Director, Rockies Venture Fund

Peter Adams is the Executive Director of the Rockies Venture Club and Managing Partner of the Rockies Venture Fund and Rockies Impact Fund.

Peter is also the founder of The Rockies Venture Institute and BizGirls.org, a non-profit CEO Development Program for young women. Peter serves on the Board of the Angel Capital Association, a national leadership organization for angel investing in the U.S. Adams is a co-author of Venture Capital for Dummies, John Wiley & Sons, 2013.


Amy Lynch | Advisor

CEO, Generational Edge

Amy Lynch has spoken to hundreds of groups from MTV to Reynolds, Boeing, U.S. Bank and the staff of the U.S. Senate. As an entrepreneur she has built, managed and sold several businesses and along the way, managed and been managed by four very different generations. 

Her recently published eBook, 3 New Generational Realities and 38 Killer Strategies You Can Use to Crush Gen Conflict Now, is full of solutions to everyday generational issues.