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Intergenerational Entrepreneurship: The New Model to Create and Fund Startups
  Photo Via:    www.Pexles.com

Photo Via: www.Pexles.com

Businesses that adapt and survive in the turbulence of our economy have always been the backbone of the global marketplace. The ability for a business to survive and profit is solely based on the ability to adapt and diversify. When we think about diversity, we often think about race and gender. However, there is another important way to diversify that many businesses should learn about: intergenerational entrepreneurship.This type of management means forming a business with at least (two) of the four major generations we have in the workforce: Gen Z, Millennial, Gen X and Baby Boomers.

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Photo Via: www.Pexles.com

Intergenerational co-founder teams foster diversity in backgrounds, experiences and perspectives. These differences yield smarter decisions, better cash management, and more innovation when bringing products and services to market. Startups having intergenerational teams provide a competitive advantage. Traditional models of intergenerational businesses have been formed as family businessesThere can be several drawbacks associated with family businesses, so companies like Graebel are reducing potential issues by building an intergenerational entrepreneurship team of non-family members.

Did you know? Too few startups are created and 80% fail within 18 months. And within the sample of startups, many have never heard of the phrase intergenerational entrepreneurship. Building an intergenerational team of entrepreneurs gives you full advantage of the intelligence each generation has, and also builds a strong sense of community. Being in touch with each generation is important in order to learn from one another and work collaboratively with each other.

  Photo Via:    www.Pexles.com    One of the key points to keep in mind when working on an intergenerational team is paying attention to  communication , which is a common obstacle that many professionals face. When forming an intergenerational entrepreneurship team, there will be a learning curve in understanding different communication styles. The best way to learn is to listen intently to one another and ask engaging questions such as: “How can we create a more harmonious culture by leveraging technology and face-to-face interactions in our meetings? If you are reading this, you may be an entrepreneur yourself. Adapting to the different communication styles of each of the four main generations is critical to one’s professional growth and the success of a company.

Photo Via: www.Pexles.com

One of the key points to keep in mind when working on an intergenerational team is paying attention to communication, which is a common obstacle that many professionals face. When forming an intergenerational entrepreneurship team, there will be a learning curve in understanding different communication styles. The best way to learn is to listen intently to one another and ask engaging questions such as: “How can we create a more harmonious culture by leveraging technology and face-to-face interactions in our meetings? If you are reading this, you may be an entrepreneur yourself. Adapting to the different communication styles of each of the four main generations is critical to one’s professional growth and the success of a company.

  Photo Via:    www.Pexles.com    Forming a company with multiple generations will give you a competitive advantage, or as some would say, a  cut above the rest.  Come join us at our  second annual 4GenNow conference in Denver, Colorado  on October 12th at CU South Denver, and take an important step to find your intergenerational business partner. Learn how you can get a competitive advantage by diversifying your business, one generation at a time.

Photo Via: www.Pexles.com

Forming a company with multiple generations will give you a competitive advantage, or as some would say, a cut above the rest. Come join us at our second annual 4GenNow conference in Denver, Colorado on October 12th at CU South Denver, and take an important step to find your intergenerational business partner. Learn how you can get a competitive advantage by diversifying your business, one generation at a time.

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Samantha Sugarman

 

Join our Webinar this WEDS: How Good Branding and Public Relations Can Help Your Startup

WEBINAR DETAILS

May 23, 2018
9AM PST | 12PM EST | 11AM CST
Duration: 45 Minutes
Limited to 25

RSVP

How Good Branding and Public Relations Can Help Your Startup with Alison Werning and Mary Cochran, co-founders of Launching Labs Marketing

Branding and public relations can be a mystery to business owners. Many questions arise from business owners like:
- Should I get a logo off the internet or pay for one? How to decide?
- What should I look for expect?
- Do I need a news release? Why where does it go? Is that all I need to get in print, radio or TV?
- What do I get for my money?
- What can I do myself?

Samantha Sugarman
Second Annual 4GenNow Power Partners Summit: Early Bird Attendees

Second Annual 4GenNow
Power Partners Summit


Friday, October 12, 2018

9:00 a.m. – 4:00 p.m.

South Denver – University of Colorado

10035 S Peoria St, Parker, CO 80134


Today, we're excited to open early bird sales for Denver's only Intergenerational Entrepreneurship Summit at CU South Denver and reveal a taste of what we’re planning!

Studies show that angel investors prefer to invest in startups with two or more co-founders with complementary skills and experiences. Intergenerational co-founder teams foster diversity in backgrounds, experiences and perspectives. These differences yield smarter decisions, better cash management, and creative innovation that results in bringing needed products and services faster and more successfully to market.

4GenNow’s mission is connecting four generations of entrepreneurs: Gen Z, Millennial, Gen X and Baby Boomer, to connect and create intergenerational team startups for greater success.

A Summit of Opportunity!

At last year’s Summit at the University of Denver we had over 225 attendees who shared ideas, participated in roundtable discussions and most importantly, made valuable intergenerational connections through the Summit’s many networking opportunities to move their ideas and established businesses to the next step.
 

There simply is no other conference where intergenerational entrepreneurs can connect, learn, and get advice from investors on what they look for in intergenerational co-founders and why investors believe intergenerational teams are more successful than solopreneurs.

Some testimonials from our 2017 4GenNow Denver Summit:

Joyce Feustal
Founder, Boomers’ Social Media Tutor

We had time to go and find our potential partners from other generations, and I was happy to share some LinkedIn tips as one of the table discussion offerings. The overall vibe was excellent, and all my invitees, including my clients had a blast!

Michael Knight
CEO, Prime Capital Connections

I would venture to say that 4GenNow did not drop a ‘Pebble in the Pond’ in Denver, but rather a large boulder in a very large pool of entrepreneurial zeitgeist, representing the tip of the iceberg of what is going on in the startup communities in the U.S. and other countries as well. This was a renaissance of creativity, collaboration and impactful new ideas and inventions.

Meghan Larson
Co-Founder, Adistry

Many other events that I have attended ended up being superficial time wasting affairs. 4GenNow was the complete opposite as it was worth every moment. I am looking forward to their next event!

The early bird attendee price of $20
(vs. regular price of $97) includes: 

  • Pre-Summit consultation to perfect your elevator pitch or executive summary for investors
  • (2) Intergenerational speed networking sessions
  • Rapid fire pitch presentations
  • Intergenerational roundtable discussions
  • Intergenerational co-founders success panel
  • (2) Keynotes (Peter Adams, Executive Director of Rockies Venture Club; Amy Lynch, Intergenerational Expert, GenerationalEdge.com)
  • Lunch
  • Free Parking
  • Post-Summit consultation to perfect your elevator pitch or executive summary for investors

Only 200 Early Bird tickets available.

For more information visit https://4gennow.com/about-summits/

We look forward to seeing you at CU South Denver on October 12th!

GET YOUR TICKET NOW

Samantha Sugarman