Why Startups Fail & How to Fix

According to CB Insights, the #3 Reason Why Startups Fail is Not Having the Right Team.
Building the right team is tough. Getting it wrong can be catastrophic.
To launch and scale your startup, every entrepreneur needs complementary skills or experience, connections or capital.
Wouldn't it be nice to have "Startup Co-Founder Insurance?" That's what we offer.
After two (2) years of research and (2) in-person events, we have developed an intergenerational co-founder matching system.
We guarantee to find your intergenerational co-founder in six (6) months; then you pitch to our angel investors (3) months later.


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Admin 4GenNow
Intergenerational Entrepreneurship Can Help Women Entrepreneurs 50+ Who Launch Startups out of Necessity

In an impactful article by Patrick J. Kiger, for AARP, he states that: "Women entrepreneurs 65 and older are more likely to start businesses because they've lost a job or just need more income, according to newly released data from a survey of 20,000 U.S. small-business owners. That’s a contrast to millennial women owners, who are more likely to take advantage of a business opportunity. “ What if... These women entrepreneurs with enormous "portfolios" of experiences, connections and proven ideas - were to launch startups with younger entrepreneurs (Gen Z, Millennial and Gen X)? Bet there would be some awesome success stories!

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Admin 4GenNow
The Most Entrepreneurial Age Cohorts Are...

Boomers and Gen Xers, according to new research from the Kauffman Foundation:

Boomer Entrepreneurs! "All of the age groups either experienced increases or no change in the rate of new entrepreneurs in 2017. The rate of new entrepreneurs is lowest among the youngest group... An aging population has led to a rising share of new entrepreneurs in the group aged 55-64This group represented 15 percent of new entrepreneurs in 1996, and it represented 26 percent of new entrepreneurs in 2017." (Source: 2017 National Report on Early-Stage Entrepreneurship, Kauffman Indicators of Entrepreneurship, February 2019)

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Admin 4GenNow
Intergenerational Entrepreneurship Solves Succession Crisis in Boomer Businesses

Boomers to Sell $10 Trillion of Assets Over the Next Two Decades (Source: California Association of Business Brokers)
In an article for Forbes, "Baby Boomers Are Selling Their Businesses to Millennial Entrepreneurs, and It's a Brilliant Idea," Jason Duff, CEO of COMSTOR Outdoor, states:

  • "Experts estimate that millions of baby boomer entrepreneurs will close or sell their business in the next decade.

  • A 2016 survey of small businesses in the United States indicated that 72% of small business owners don’t have an exit plan and 54% intend to leave in 10 years. We have a succession crisis."

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Admin 4GenNow
VCs bet on the wrong generation of founders! Harvard Business Review Article

“Why Do VC Investors Tend to Bet on Young Founders?
In light of this evidence, why do some VCs persist in betting on young founders? We cannot definitively answer this question with the data at our disposal, but we believe that two mechanisms could be at play. First, many VCs may operate under a mistaken belief that youth is the elixir of successful entrepreneurship — in other words, VCs are simply wrong. Though it is tempting to see age bias as the leading explanation for the divergence between our findings and investor behavior, there is a more benign possibility: VCs are not simply looking to identify the firms with the highest growth potential. “

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Admin 4GenNow
Why Angels need to fund more Women founders in 2019

Great article by Geri Stengel, Contributor ForbesWomen: “Data also show that women entrepreneurs outperform their male counterparts, yet their performance hasn’t attracted the funding they need. So women are using their money and wits in five ways to ensure that women entrepreneurs get funded. “

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"Startup Firms on the Rise But Still BELOW Pre-Recession Levels"

From the US Census Bureau: “The number of business startups has risen in recent years, but remains well below pre-Great Recession levels.

The recession undoubtedly contributed to the sharp decline in startup activity from 2006 to 2009, but BDS statistics from the past few decades show a downward trend in the share of jobs created by startups even before the recession. For more information, see Haltiwanger, Jarmin, Miranda (2011).”

ADMIN 4GENNOWJANUARY 30, 2019


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Admin 4GenNow
"When It Comes to Entrepreneurs, Youth Isn't Everything," National Bureau Economic Research
  • “While it is a widely held belief that youth and entrepreneurship go hand in hand, research finds that more successful entrepreneurs launch their enterprises in their 40s than in their 20s.”

  • Researchers conclude: “To the extent that venture capital targets younger founders, early-stage finance appears biased against the founders with the highest likelihood of successful exits or top 1 in 1,000 growth outcomes.”

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Admin 4GenNow
TB12 Practices Intergenerational Collaboration

By Bill Murphy Jr. Contributing editor, Inc.com. “Brady has chosen the perfect way to relate to younger co-workers, just by treating them at the start … as equals.”

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