Road 2 The Summit Series: The Role of Information in Today’s Intergenerational Startups


You and your co-founder have a great idea for a startup. You’re on the path to success. But, you have questions. So many questions. How do we find someone to invest in our idea? How do we put together our dream team? How do we communicate with people young enough to be our grandchildren or old enough to be our grandparents? Does any of this matter? Your mind is filled with an endless sea of questions.

Finding the right answers at the right time is crucial to your startup’s success and your sanity! The good thing is that access to information is fairly easy. In this post, I’ll give you some great links to point you to useful information.

Finding Funding

Even with a great idea and a dream team, a startup won’t get very far without money. Your startup has to be attractive to investors. The good news for intergenerational startups is that investors see the advantages of funding these types of businesses. It’s a win! Before you enter into what you hope is a win-win relationship, do your research. Find out what investors expect from your startup. It’s also important for your startup to determine what type of investors will help take the startup to the next level. Finance Professor Ilya Strebulaev’s take on what you should know about investors is a good place to start. You’d be surprised to find out that investors might be closer than you think. Strategist George Deeb’s short article on finding angel investors also provides ideas and resources.

Finding Ways to Lead Intergenerational Teams

As the saying goes, “Team work makes the dream work.” When you are creating your intergenerational startup, it might just be you and your co-founder putting in the long hours to get the startup off the ground. Once the startup takes off, you will eventually need to put together a team. If your startup promotes the importance of generational diversity, it needs to do more than just say so. It needs to demonstrate the importance of intergenerational ideas across the company. There is an abundance of resources to help with everything from letting go of strict categories and generational myths to ensuring that your hiring process isn’t ageist. Organizations such as The Center for Creative Leadership provide invaluable information that is applicable to any leadership role.

Finding Your Tribe

If your goal is to find an intergenerational partner and team, you have to go outside of your comfort zone. Find out who is doing what and if there is a way you can connect with those making waves in your industry. A good place to start is by becoming a part of communities that thrive on sharing knowledge such as 4GenNow. Social in-person networking is one of the best ways to meet people and share ideas. This might seem like a shameless plug (and it is) but attending Power Summits like the one 4GenNow is holding in Denver is a great place to find your tribe. 400+ solopreneurs are expected to attend the event this year. You’ll be in a room full of people who believe in intergenerational partnering and are ready and eager to make it happen.

You don’t have to wait for the next big event, look for startup Meetup groups where you live. Join them. Talk to people face-to-face. If there isn’t a group in your area, start one and recruit members.

The point of this discussion is that you don’t have to have all of the answers. You just have to know where to look. What are some of your favorite resources on startups, funding and generational team building? Which social networks have you used to find your intergenerational tribe? Share them here.